The Effectiveness of 'Halal Logo' to Overcome Customers Doubt: A Case Study in Kuala Lumpur

Abstract

This academic project is to look into the problem of Muslim customers in Kuala Lumpur on the halal and haram, particularly in the food products, as well as to analyze the factors that cause the Muslim customers to feel unconfident and still in doubt with the products though it is labeled halal. This study also tries to clarify the effectiveness of the halal label. Interviews, questionnaires, general observations and library research were the tools employed for the purpose of data gathering. The findings from this study indicate that the halal status of food products does not only refer to their source and ingredients, but also the method of processing, handling and the preparation of the food that include the hygiene aspect according to Shariah. Besides that, the manufacturers also need to take care about the high quality and the nutritional values of the food. The modern technology in the food manufacturing process contributes to create doubts among the customers towards the product. It is because of the origination of various substances used that we do not know their source. It will lead to confusion and may lead to haram status. The attitude and irresponsibility of food manufacturers who misuse halal logo and the weakness of the implementation of the law on this offence are the main factor that cause customers to be doubtful to consume the products which are labeled halal. Therefore, everybody especially the food manufacturers as well as Muslim customers themselves need to cooperate with the government to ensure that the usage of halal logo in the food products is really effective and also to overcome customers doubting to these products.