Marketing Concept 4P (A Case Study: Takaful Malaysia Guar Cempedak Branch)

Abstract

Accordance to the survey, in order to attract prospective customer, the concept of marketing should been studied, to set up a better value and preserve the existing customer by giving them a good services. Therefore, a survey on marketing concept were conducted by Takaful Malaysia Guar Chempedak branch in order to promote the product their has to offer, which in this case is Family Takaful and General Takaful. The main purposed of the survey is to measure the awareness of the Guar Chempedak resident on the important of insurance policies in order to protect themselves, family, and their property from risk and disaster. It also a marketing strategy used by the company to promote their product. In order to gather the data needed for the survey, several methods have been used. Among the method are non-participant observation, interview, and questionnaire and by studying the related document. The survey showed that marketing activities should be diversity so it could reach target groups.