Magazine as a Medium of Da'wah (Research in 'I' Magazine)

Abstract

This writing is purpose to view the role and effectiveness the printing media as medium of da'wah in Malaysia. The study is focusing on 1 magazine 2003 which its motto is informative, innovative, scientific, intellectual, international and Islamic in performing da'wah. This study is also identifying da'wah element in I magazine like article on the greatness of Allah, greatness of Islam, current Muslim issue, guide to ethical manners, religious Question and Answer and so on. The data is based on primary source such us journal and 'I' itself, secondary data like books, interview and questionnaires. The study resulted magazine are effective da 'wah medium. The study also showed I magazine is also the medium for Muslim scholars and da'i to channel their views and knowledge through writing in magazine.