The aim of this research is to know deeply about concept of direct selling business in
Malaysia. To complete and gather information for this research, the writer had conducted
intensive steps such as making a library research, through surfing Internet to get more
information and search relevant books that related with this research. The writer dso,
handling interviews with authorities with this field, wholesaler and conducted survey to
consumer to get opinion about direct selling business. Result from this research, there is
lack of illegitimate companies, which is illegal operating and performs their business.
Most of them followed the rules and regulation that stated by government. According to
this research, the writer also has explained and determined impacts pro and cons through
this business. However, the writer has takes a views of point from Islamic scholars
regarding with this research from Islamic perspectives.